What is Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency.

Marketing Automation is the magic behind sucessful marketing. 

Leverage off your existing advertising spend, with Google Ads, SEO and Facebook Ads.


When done right – You can increase the effect by a multiple, it’s not just ‘adding’ to results, but an X factor %. Increases in ROAS can be huge.

Marketing Automation Software is the enabler of what we now call a Sales Funnel.

In past years, only large corporations could afford what we now look back on as clunky automation software.

But now, it’s affordable, incredibly smooth and easy-to-learn.

Combine marketing automation with the right sales funnel strategies and you will see an increase in your marketing metrics, sales and profits.

Why use Marketing Automation?


Let the marketing automation software spend time doing repetitive marketing tasks and sales processes. The software can also identify your most engaged clients, saving you even more time.

Return on Investment

You can achieve a better return on your existing marketing spend by using marketing automation. Achieve better conversion rates by  to creating a targeted, personalised and engaging experience for your leads.


Create stronger relationships with your customers by using marketing automation. By giving you the ability to be in touch with your customers regularly and in a way that is customised to their needs.


Using marketing automation means that you will achieve consistency and reliability in your business. The automations you create will ensure that your leads, existing customers and staff are always followed up in a timely and consistent manner without you having to worry about it.

Take the right actions
at the right time.

Marketing automation is about taking the right actions at the right time. It allows your marketing and sales processes to be dynamic and customisable to your contacts, whether this is a sales lead or an existing customer, at any given time.

Optimise experiences for your contacts.

Using marketing automation allows you to create highly customised and personal experiences.

You can optimise interactions between your business and your contacts. Not only does this create meaningful relationships for your customers, it also builds loyalty.

It’s more than just emails.

Now marketing automation is much more than just sending emails to your clients. It is about transforming your marketing and sales processes both internally and externally. You can use it to create whole automation sequence that don’t involve your contact’s, making it useful to optimise your internal processes. You are no longer just limited to email when using marketing automation to communicate with your contacts – you can use text messages and site messages as well.

Software Integration

Marketing automation software allows you to integrate with a large number of other software platforms – Google, social media, landing page builders, ecommerce stores and your website are just a few of the options.

This integration means that when events occur on your other marketing platforms you can trigger responses in your marketing automation system.

Depending on the marketing automation software that you are using and what you are integrating with you can also feed information back and set off actions in the integrating software.

Your marketing automation software can become the central part of your marketing strategy, linking up your existing platforms.

If you want to know more about ActiveCampaign, the software of choice for
GenerateBusiness, then get in touch!

Being passionate about what we do.

At Generate Business, we are passionate about helping business owners generate success and reach their full potential.

 Our aim is to help you optimise and maximise your business with marketing automations and sales funnel strategies. 

This generates more traffic and leads, to increase your lead generation, growing more customers more sales and more profits.