Our story

Here at Generate Business we strive to expand businesses through our innovative system; particularly focusing on business growth, generating a return on investment, marketing automation packages and other marketing services.


Steve Batey

Managing Director // Business Coach

Building successful businesses is my passion! I have been involved in helping to set up software and systems for over 3,000 New Zealand businesses; providing business coaching, marketing automation, and/or Point of Sale solutions.

My background as a business coach is a little unusual: with no formal marketing qualifications, but a vast amount of practical experience in the real world, as a business owner and entrepreneur.

I’ve seen other people’s businesses perform well, and how some failed simply because advice wasn’t sought about business fundamentals. It concerns me deeply to see businesses suffering a ‘slow death’, when the outcome could be so different: more sales, more profit, improved cash-flow, and the owner able to enjoy interests outside their business.

Contact Steve:


03 33 88 442

Read more about Steve Batey

I’ve only been an employee for nine months out of the last 26 years, when I was employed in the TV and Radio industries – gaining valuable knowledge about media, marketing strategy and advertising.

How it all began: I was entrepreneurial from a young age. I did two newspaper rounds, was a milk delivery boy and created a summer business selling my father’s homegrown tomatoes. At 16, I became a mobile DJ (it seemed flash at the time!).

Later I became a qualified Glazier. After a shoulder injury, instead of being the tradesman I suddenly had a business to run, with employees and contractors. This set me on a mission of learning how to run a business that would still succeed without me.

Working ON the business: I did course after course; business management, marketing, sales … I learnt how to read balance sheets, profit and loss statements. Soon my business was doing so well, I was asked to speak at some of the courses I had been attending. This started my journey of helping others to work on their business, not just in it.

Since then, I have established eight other businesses – including Kiwi Eftpos and Point of Sale Group, Entrepreneur Services, Limousine Co., and The Small Business Doctor (now Kiwi Business Builders Limited).

Life outside work: I’m a family person at heart and have coached children’s sports teams. In my younger years I loved playing football, softball and was a West Coast regional representative player in both. I’m passionate about cars and motorsports, especially Hot Rodding and Drag Racing, in which I compete. I mention these aspects of my life because I believe in balance: being a successful business person does not mean being tied to your business 24/7.

Being passionate about what we do.

At GenerateBusiness, we are passionate about helping business owners generate success and reach their full potential.

 Our aim is to help you optimise and maximise your business with

marketing automations and sales funnel stratgies.

This generates more traffic and leads, to increase your lead generation, growing more customersmore sales and more profits.